University of Arkansas for Medical Sciences
Ophthalmology Campaign

At Healthgrades, I designed a direct mail and email campaign for the University of Arkansas for Medical Sciences (UAMS) to drive appointments to their eye institute.  ​The client chose this clever concept: sending recipients our take on the iconic Snellen Eye Chart to get their attention and to make them consider, "how well am I seeing, really?"  The email banner takes the same headline and uses animation to show how eye care at UAMS can bring clarity to blurry vision.

The postcard for this campaign won a Silver Award at the 2020 Healthcare Advertising Awards.