REI BRAND BOOK
REI (Recreational Equipment, Inc.) wants you to find your path to enjoying the great outdoors. The layouts for this brand and look book take their cues from the intrepid spirit of REI’s brand and customer base.
I purposefully chose images (almost all shot by me) without people for this piece. I wanted to present the unspoiled beauty of the wilderness. I also wanted to avoid identifying a “type” of person who might enjoy activities like paddleboarding, hiking and camping through photography. The outdoors belong to everyone, and my layouts invite readers to see themselves out there.