Sarah Morton | hello@mortonartistry.com

Graphic design, illustration, photography, printmaking and mega nerdery based in Madison, Wisconsin. 

 © Sarah Morton, 2019 (Unless otherwise noted)

DANE COUNTY FARMERS' MARKET

This piece started as a logo design for a certain upmarket grocery chain that rhymes with "Swole Dudes." I wasn't particularly happy with how most of that branding suite turned out, but I did become attached to the pear graphic I created. I applied the image to the Dane County Farmers' Market, and feel that it works especially well given the variety of products found there.  Many farmers' market logos default to leafy greens and other vegetables, but mine includes servings of grain, fruit, vegetable, meat and dairy.  

SKILLS: LOGO DESIGN, VECTOR ILLUSTRATION, IMAGE COMPOSITING, PHOTOSHOOT STYLING, PHOTOGRAPHY